Basic Setup Series: Google My Business Account Setup
The goal is for you to get a quick tip that you can then quickly apply in 15 min to make an impact in your business.
What is Google My Business?
It’s a free tool for your business to manage your online presence across Google to include search and maps.
Why do you need Google My Business for your business?
According to Google, 50% of all the mobile consumers who search for a local business in a day visit it as well. Furthermore, 18% of them end up making a purchase.
You can create Google Posts, where you can promote offers and services.
Google Q&A is a place where your customers and consumers can ask each other questions about your business.
The most important is Google reviews. If you work on getting positive reviews and engage with them by responding, this will create the most significant impact on your rankings and clickthrough rate.
What if I don’t have a website and I’m just starting? Google Website Builder.
Good news, you don’t need a website to get started. In fact, after you create this you can create a free website with google’s free website builder.
It’s free to use
It automatically updates
You can manage it on your mobile phone
You can easily place ads on there.
But to be clear, this is only a simple one-page site and you do have to purchase your domain through them to have a custom domain name. I recommend this to start off with only if you are bootstrapping your business and really need a web presence other than a Facebook Page and Google My Business.
Otherwise, find someone who can help you build your website with a user-focused design to tell your business story and engage your users in order to convert them into clients.